Moodboard Branding
Moodboard Branding
GENERAL PRODUCT/SERVICE OVERVIEW
Artist will send client questionnaire in order to fully understand who client/company is as an identity. Details included but not limited to target audience, key characteristics, existing image or profile, branding, possible line extensions.
DESIGN CONCEPT
Option to have Pinterest board or other form of inspiration/style images sent and compiled by client and/or artist Ensures client and artist are on the same page sharing the same vision moving forward.
ARTIST’S CONCEPT PROOF
Vision board that captures the essence of who client/company is as a brand. Identity should be recognizable, relate directly back to questionnaire, and represent important values of client (including but not limited to target audience, demographics, key color palette, personality, characteristic key words)
ARTIST’S FINAL SUBMITTED PROOF
Completed concept of above, providing client with clean style board that client can always refer back to in order to consistently stay on brand. Once client has signed off on proof, native files and artwork are submitted.
Above can be a total of 2 live consulting hours, Pinterest/image board form of brand identity, 2 proof variants, plus completed mood board design and art files to reproduce.